Here They Come…Instagram Ads

Shane Goad: Social Media | Broadcasting | Digital Content

Nothing comes free…including your use of Instagram. As expected, the site is about to introduce ads to your photo/video feed. Here’s an overview of what to expect with these ads, along with a couple other observations and questions.

The Rollout
Instagram will introduce ads next week. A handful of national advertisers have signed up to be part of the advertising rollout including Starbucks, Michael Kors, and Macy’s (among others). The ads will look like typical posts except the word ‘sponsored’ shows up in the upper right corner of each post in place of the timestamp appearing on all posts.

In addition, you can offer feedback on ads by clicking ‘more’ (illustrated by the 3 dots in the lower right corner). Feedback options include the ability to hide an ad and/or write why you don’t like the ad.

The Observations
I love the feedback option for Instagram ads. I hate poor ad placement (in any medium) as it benefits neither…

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