How to Optimize Social Media to Kick Start Your Career

The Dossier Magazine

How to Optimize Social Media to Kick Start Your Career


Written by Lindsey Harper Mac

College freshmen can’t help but feel a bit of trepidation when they follow their Twitter feed these days.

News of economic uncertainty and the attendant bleak jobs outlook are re-tweeted with ferocity across every networking site in existence. The irony accompanying this no-doubt troubling news is that the very modes of sharing bad news with students and others are experiencing their own period of unprecedented expansion. An embedded part of the online learning that makes up a huge part of today’s coursework, online social collaboration provides tomorrow’s executives with powerful marketing lessons. Played well, the very social media skills possessed by today’s university student, regardless if they are 18 or 35, might lead to that first good job even in tough times.


Moving beyond the ubiquitous advice for college students to open a LinkedIn account—advice that is not widely adopted—students with an eye beyond the…

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