‘Inbound Marketing’ for your business

Almaz Technology

effective-marketing-strategies

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing and other form of content marketing are considered Inbound marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales fliers, spam, telemarketing are considered ” outbound marketing.” Inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire someone who demonstrates expertise.

A newer model illustrates the concept in five stages:

  1. Attract Traffic
  2. Convert visitors to leads
  3. Convert leads to sales
  4. Turn customers into repeat higher margin customers
  5. Analyze for continuous improvement

Inbound marketing was founded on the basis that traditional marketing and advertising like billboards…

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