Earlier this month, Instagram announced that their social platform would begin rolling out ads to users. This past Thursday, Instagram gave users a glimpse of what these ads would look like on their blog. To show how they plan on making their ads “stay true to the spirit of the Instagram community”, Instagram explained how they plan on making ads interesting to their users. First, their main focus is to keep their content creative and engaging. Next, Instagram plans on making their content relevant to users by using information from Facebook and Instagram to tailor their ads for their audience. Some of their first partners on board include: Burberry, General Electric, Michael Kors, and PayPal.