The Social Media Marketing Curve: How Good is a Career in Social Media Marketing?

jeriklindgren

When analyzing the long-term viability of a business, Venture Capitalists look at a variety of indicators.  One of the indicators is the industry trend.  Is a given industry growing or shrinking?  Has it reached its peak?  Is it in decline?

Ideally, an industry is growing.  In a growing industry there is room for new participants (i.e. new businesses), there is room for growing existing businesses, and there is opportunity for growing market share by innovation.  So, if a business comes along that does something better than existing businesses, it has a good chance of capturing a larger percentage of the growing pie of that industry.  In a mature industry that has peaked, the barriers to entry are much higher because of stiff competition, entrenched participants with strong presence, and customer brand loyalty.

So, what about Social Media Marketing?  Where are we on the industry curve?  How attractive is this industry…

View original post 359 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s