Biting Through The Clutter – True Blood & Its Memorable Advertising Campaign

mapexpo.com.au

Indulge me for one second, and think back to 2008.

You may remember seeing a few ads for some new TV show on HBO. The name of the show? True Blood. The ads? Genious.

Last month, HBO’s campaign promoting the launch of True Blood’s first season earned a place in the Cable & Telecommunications Association for Marketing (CTAM) Hall of Fame, cementing its status as what many  have already called one of the most memorable campaigns for a cable show in the recent past.

So what made this campaign so memorable? Well, let me tell you.

In today’s marketplace where consumers are saturated with hundreds of advertising messages a day, the challenge for marketers has been to cut through the clutter to get their brand heard. As mentioned in one of my previous blog entries, according to a 2012 study conducted by Forrester, only 23 percent of consumers…

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