What is my professional online brand, and how is it similar or different from my corporation/employer’s brand?

David J. Fruchtman

The David Fruchtman “brand” I am trying to portray online is of a lifelong learning professional that delivers superior results consistently, thinks creatively and is willing to go the extra mile for all my stakeholders. When working on projects, I take the initiative to reach out to my team to make sure they are able to provide input in a timely fashion, so we are able to meet our deadlines.
My employer, AAA Mid-Atlantic brands itself in a very similar manner. In an extremely competitive market, they need to and do deliver superior results to their membership every day. The company has been around for over a hundred years and developed a great deal of brand equity. They are foremost known for their roadside service, but offer their members numerous other benefits that many of them are not aware of.  Teamwork is paramount to their success. From the moment the call comes into the call center to…

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