With consumers exposed to over 5000 advertisements daily, how does your brand get noticed in an overcrowded marketplace? Here are 3 simple yet impactful tips to create great content that will help your content stand out from the crowd.
Tip #1: Inform
Marketers should stop trying to be amazing and start being useful. We live in the information age where information is freely available, and if information is not available by your brand, consumers will find it and create their own messages. According to Social Media Today, 89% of consumers conduct their research online and consumers are 70% of the way through the sales funnel before engaging directly with a brand. This tells me that consumers are constantly seeking information about your brand and companies have a golden opportunity to capitalize on this insight. When creating content for the brand, companies can value add to the consumer by creating content that…
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