Social Media and ROI

The Social Lauren

ROI, Social Media

The success of a business or a marketing campaign is often determined by how much revenue is generated. In this revenue-driven world, it’s difficult to determine a correlation between ROI and social media, but it’s not impossible. Chris Heuer suggests flows of attention, data, stories, labor and capital can provide a means for determining the value of social media. The flows can be identified, measured and converted into financial equivalents, enabling an organization to view returns in a more traditional manner.

Adam Popescu created a list for how businesses can use social media to increase their ROI:

  1. Engage – People want to have relationships with brands online.
  2. Be authentic – Your loyal followers will call you out if your putting out content that doesn’t reflect the brand. When in doubt, ask your followers what content they want.
  3. Provide quality content – Post consistently and make followers feel like their…

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