The success of a business or a marketing campaign is often determined by how much revenue is generated. In this revenue-driven world, it’s difficult to determine a correlation between ROI and social media, but it’s not impossible. Chris Heuer suggests flows of attention, data, stories, labor and capital can provide a means for determining the value of social media. The flows can be identified, measured and converted into financial equivalents, enabling an organization to view returns in a more traditional manner.
Adam Popescu created a list for how businesses can use social media to increase their ROI:
- Engage – People want to have relationships with brands online.
- Be authentic – Your loyal followers will call you out if your putting out content that doesn’t reflect the brand. When in doubt, ask your followers what content they want.
- Provide quality content – Post consistently and make followers feel like their…
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